Eettisen kaupan puolesta ry


Subvertisement workshop guide in English


A guide to running a subvertisement workshop is now also available in English. Subvertisement workshop is a method of teaching media literacy and geographies of consumption developed by Pro Ethical Trade Finland. The guide was originally published in Finnish early last year and now we are proud to present an English translation of the booklet.

A subvertisement workshop involves interpreting and subverting the messages made in product advertising. Children and young people are bombarded by diverse commercial messages on social media, on the street, on TV, in movies and in games, and critical media literacy has become an essential life skill that the youth will need in order to grow up as informed citizens and consumers.

For further information on the workshop method or for printed copies of the guide please contact globaalikasvatus (at)